Unifying Brand and Product for LiveGrid

LIVEGRID needed a way for talent and buyers to see its value in a messy, crowded market.

The app existed, but user acquisition was stalling due to a confusing web presence. I redesigned the marketing website to act as a high-conversion funnel and refined core product flows to ensure users didn't drop off after signing up.

View Design Impact

CAPABILITIES

Brand, Platform

DATE

2023

FOUNDING STORY

LiveGrid set out to fix the persistent problem of booking talent which was still done through email, spreadsheets, and last-minute chaos. The team aimed to create an end-to-end platform musicians, venues, and agents could trust from discovery to payment.

Visit Website

THE CHALLENGE

The previous website failed to explain why users should switch from spreadsheets to software, leading to high bounce rates.

TELLING THE LIVEGRID STORY TO TALENT & BUYERS

The goal was simple: make it instantly clear how LiveGrid fits into everyone’s workflow — and why it’s worth adopting.

THE SOLUTION

I treated the website as a strategic onboarding tool. By creating distinct user paths for "Talent" vs. "Venues," we reduced cognitive load and accelerated the path to account creation.

ACCELERATING ONBOARDING VELOCITY

By creating distinct user paths for "Talent" vs. "Venues," we reduced cognitive load and accelerated the path to account creation.

CONNECTING STORY, PRODUCT & BRAND

I shifted the story from long explanations to a clear, effortless narrative that showed the problem, the solution, and the payoff. This became the foundation for the entire website.

The result was a cleaner, more direct flow that helped visitors understand the platform and move toward onboarding faster.

REMOVING FRICTION FROM THE BOOKING LOOP

While the core app was functional, key interaction points (negotiation and payment) felt clunky.

I Identified friction points in coordinating bookings, payments, and check-ins between talent and buyers, and simplified steps to make these interactions intuitive.

REFINING KEY INTERACTIONS

I refined the existing UX flows to align with the new brand promise—simplifying the steps required to finalize a booking so that "getting paid" felt effortless, not administrative.

ALIGNING PRODUCT & BRAND EXPERIENCE

We also Redesigned key screens and interactions to give users a unified journey from first click to first booking.

UNIFYING BRAND & PRODUCT

I extended the polished visual language of the new website into the core application. This created a seamless transition from "Marketing" to "Product," ensuring users felt they were in the same secure environment throughout the journey.

CRAFTING AN UNDENIABLE PRODUCT IDENTITY

Instead of a full rebrand, we focused on tightening what already existed. We refined the visuals, and improved key assets to create a more polished, trustworthy experience.

IMPACT

By sharpening the narrative and creating a clearer path for both talent and buyers, LiveGrid finally had a story and interface that matched its ambition.

2x Conversion Funnels

We moved from a generic landing page to 2 distinct onboarding paths (Talent vs. Buyers). This removed ambiguity, allowing users to self-select their journey and enter the signup flow with higher intent.

100% Design Unification

We bridged the visual gap between the Marketing Site and the Web App. By deploying 1 unified design system, we ensured that the "Premium Promise" made on the website was kept after the user logged in.

~30% Interaction Cost Reduction

By identifying and removing redundant steps in the negotiation flow, we reduced the number of clicks required to finalize a booking, lowering the barrier to transaction.